Growth Experimentation & Testing

Service Description

Stop hoping things work. Know they will. Scaling rapidly introduces risk. Our Growth Experimentation & Testing service minimises that risk by adopting a highly scientific approach to your entire marketing ecosystem. We believe that strategy should be validated by data, not gut feeling. We set up and run structured experiments across new channels (like Pinterest or Snap), test completely new product/market fits, and validate pricing tiers, all governed by clear metrics like Customer Lifetime Value (CLV) and Cost Per Acquisition (CPA). What This Service Includes: * Hypothesis Development: We define clear, actionable hypotheses based on market trends and internal data (e.g., "Testing a subscription model will increase CLV by 15%"). * Experiment Design: We design and implement controlled tests with clear controls and variations, ensuring data integrity across all platforms. * Data Synthesis & Roadmapping: We turn complex results into clear, executive-level summaries and provide a prioritised, validated roadmap for your next quarter's media spend and creative efforts. This service ensures your investment decisions are always forward-looking, data-backed, and focused on maximising long-term profit.